STAHL CraneSystems presented its new strategic orientation for the first time at the CeMAT 2011 in Hanover: “Partner of Experts”.
For five days, STAHL CraneSystems welcomed crane and systems manufacturing experts from all around the world on the open, brightly lit stand. According to the Hanover Fair’s final report, 1084 companies from 38 countries visited the fair, over half of them from abroad. “The CeMAT 2011 has thus again surpassed the result of the previous event which was held before the economic crisis in May 2008,” said Dr. Andreas Gruchow, Member of the Board of the Deutsche Messe AG.
Werner Wagner too, Managing Director of STAHL CraneSystems, is satisfied: “The response was extremely good. We were able to underline clearly our claim to be a premium brand. We got this message through to the market. Crane building experts from all around the world – from Australia to Tierra del Fuego – got together on our stand.”
The stand’s main focus was on high-quality technology. STAHL CraneSystems deliberately exhibited engineering solutions, i.e. hoists adapted for specific requirements – the company’s trademark. The highlight on the stand was the AS 7 ZW
twin hoist. Mounted on its three metre high steel structure, it towered above the stand and caught the eye of approaching visitors. “The AS 7 ZW lifts loads of up to 120 tonnes but is even so relatively compact,” Thomas Kraus, head of the STAHL CraneSystems Support Centre, explained.
Apart from the AS 7 ZW all hoists were wired up and operational: chain hoists with extremely short headrooms or particularly high hoisting speeds, explosion-protected hoists and the STD dual chain hoist with two hooks running in synch. A wide flight of steps led visitors to the
1.20 m high platform which made up the main part of the stand. From this vantage point, all products were easily accessible and able to be appraised at eye level.
The noughts and crosses game was very popular: instead of using pencil and paper, visitors had to operate a radio-controlled dual chain hoist and tried to set down alternating blue and orange balls in rows of three – great fun for all the guests, whether they were apprentices or crane building experts.
STAHL CraneSystems’ slogan “Partner of Experts”
characterises its cooperation with crane building and systems manufacturing experts from all over the world. As a manufacturer of high-quality hoists and crane components, STAHL CraneSystems concentrates on technology. Qualified crane building experts in the various regions take on consulting, design and building the crane systems. STAHL CraneSystems regards itself as partner of crane building experts all over the world. This close relationship has over recent years given rise to an efficient international network of experts.
Crane building experts from all over the world got together on STAHL CraneSystems’ brightly lit stand.
The recurring element: cubes providing all the technical details on the hoists exhibited. In the background: the noughts and crosses game.
The four metre wide flight of steps led visitors to the raised platform. From here at a height of 1.20 m the hoists can be seen in close-up.
Right on time for the CeMAT and for presenting the slogan “Partner of Experts”, STAHL CraneSystems has reworked the whole brochure programme. A clear design with elegant silver trim and above all: considerably more technical information for customers.